british lash company, eylure, has a rich history (they've been creating fake lashes for half a century). with that sort of legacy comes an understanding of how the product, and it's market, works. eylure offers a huge variety of lashes, divided into categories similar to the mascara market - naturals, lengthening, volume, texture, definition...plus the more extreme categories that can only come from falsies, like exaggerate, dramatic, party, and festival. there is truly a lashes for every occasion! texture is my favorite because it introduces lashes that look slightly disheveled in a way that feels very natural yet glamorous, like bedhead for eyes.
in many categories they also offer the truly ingenious starter kit - with a lash applicator, extra glue, and a 3rd lash for practice. it really allows the user to play with the product and get their skills down. i could use this every time i apply lashes.
whether you are lash-obsessed, or just starting to experiment with falsies, eylure is worth checking out. visit them online at eylure.com.