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new: clinique dramatically different moisturizing lotion +.

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clinique's iconic dramatically different moisturizing lotion is getting a facelift. 

this august (2013) the brand is releasing a "plus" version of the 45 year old formula.  they called on 3 top dermatologists, 53 researchers, and went through 100 formula trials over a 6.5 year period to create the new formula.  the result is that dramatically different moisturizing lotion + will include 50% more moisture and a 54% improvement in skin barrier strength after 8 weeks of use. 

tempted?  dramatically different moisturizing lotion +  will be available starting august 2013 at clinique.com and clinique counters for $26.00.

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