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new: color wow brass banned mousse for dark hair.

{color protect like whoa}
gail federici, co-founder of john frieda, has a new haircare line, and it's called color wow.  the line is especially created to address the concerns that go along with having color treated hair.  color wow offers solutions to color crises from roots to fading color.

i had the chance to visit with some insiders from the brand and see their products in action at an event a few weeks back and was especially captivated by the mousse.  color wow brass banned mousse for dark hair looks like an ordinary mousse but with a teal hue.  the brand's celebrity colorist explained to me that teal is opposite orange in the color wheel, meaning it's color that corrects the brassiness that brunettes can get from sun and chlorine exposure.  plus, it's the first product of it's kind for dark hair. 

they also make one for blondes - color wow brass banned mousse for blonde hair - which has a bewitching violet hue.  each mousse is $28 at colorwowhair.com, ulta.com, and ulta stores nationwide.

{violet and teal clouds}

1 comment:

Steve Finnell said...

you are invited to frollow my blo

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