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new and review: benefit fakeup.

{fakeup!}
important:  a lot of must-have products are being released march 2013

i've previewed a few that i can't stop thinking about.  benefit's new concealer - fakeup - is amongst those few.   fakeup's claim to fame is it's hydration power, and it's easily the creamiest concealer i have ever tried.  the hydrating new formula is meant for maximum crease-control.  if you ever get makeup lines in your eye creases, you know what i mean, and you've found your solution.

{light, medium, and deep}


benefit does this kind of weird thing with concealers where they only make 3 shades -- but somehow it works.  i wear light.  each shade is surrounded by a hydrating ring.  $24 a tube, march 2013, wherever benefit is sold.

{custom cupcakes at the launch event}

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