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news: dior now at bergdorf goodman.

{dior fragrance bar}

{treatment room, complete with signature dior cannage wall}

dior now has a counter on the bergdorf goodman beauty level.  except counter doesn't really begin to explain the space that the dior has carved out for themselves.  the area is filled with signature dior touches -- cannage, dior gold, a fragrance bar -- making it a totally distinct, and distinctly dior, space. 

in addition to shopping for dior beauty classics and seeing the very newest from their seasonal offerings, customers can have a seat for a personalized scent experience.  the fragrance bar is a custom experience, where customers are walked through various single notes to get a sense of what they like, then lead to the dior scent that matches their selections.  to add to the uniqueness of this experience, fragrance purchases come in the signature dior packaging and bag (all other purchases from the dior counter will be housed in the traditional bergdorf's bag).  

they also have a treatment room, tucked discretely behind the counter space.  the walls are canvased in dior cannage, and the esthetician is trained in france to follow the classic dior technique.  i have already vowed to treat myself  to a pre-wedding facial there.  yes, beauties, this is luxury.

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