new: axe hair hold + touch.

axe continues to add to their hair care venture - this time with hold + touch - 3 styling products divided by hair type:

• hold + touch paste for fine hair
• hold + touch spiking glue for normal hair
• hold + touch cream wax for thick hair

i think this is super clever, because men know that certain products work for their hair or don't, but i've never seen a product before that actually markets to them knowing their type.

ariel - resident male tester used the the cream wax for thick hair to create a mini-mohawk. he says,

"it smells great, like most axe products. i'm always surprised at how much work they put into these products. this line - hold + touch - was created for strong hold, which i like because what guy wants to touch up their hair? no guy. it's also really easy to use; the product instructs users to rub vigorously between hands, and most guys have experience with that. so on the whole, i'm a fan."

hold + touch products are available at stores nationwide for approximately $8 a tube.


editor's note: in accordance with the ftc regulations, please be advised that MakeupLovesMe.com received a sample of this product for possible review.