beauties, rimmel volume accelerator is it's weight in gold, let alone it's $9.99 price tag on ulta.
this mass brand mascara has the length, curl and separation of lashes that makes any mascara into a gem, but what i love about it is how glossy/wet the formula goes on lashes! there is something so standout about shiny lashes -- long time readers know that i think there is no better mix of subtle and dramatic than "caught in the rain" lashes.
plus, the adorable zooey denschanel is the spokeswoman for the brand. her makeup works perfectly between playful and put-together. i'm giddy to see her this fall in the new girl!