john frieda and conair have collaborated on 5 new heated styling tools. this is frieda's first foray into tools, as an adjunct to his extensive styling product line.
the line offers salon quality tools, but what i like is the tools are super affordable (none of the items retail for over $50) and they work so damn fast. at a press event introducing the new products my hair went from straight to curly in under 10 minutes (granted there were two professional stylists working on me, but still -- fast!).
the line sticks to the essentials - a blow dryer, a flat iron, and 3 sizes of curling iron (1", 1 1/2", and 1 1/4"). get all up in it at ulta.com.
editor's note: in accordance with the ftc regulations, please be advised that MakeupLovesMe.com received a sample of this product for possible review and attended a press event.