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odor has died of natural causes.

odor has died of natural causes" is sort of the unofficial slogan of secret's soon-to-be-released - natural mineral. two glasses of wine marina thought this tagline was hilarious at an event last month, and sober marina continues to enjoy it. because of my passion for this phrase secret invited me to ask my top 3 questions about the product to their senior scientist, rolanda johnson.

1. I love the phrase "odor has died of natural causes", what is the main natural, active ingredient in the new secret that has led to odor's demise?

Calcium carbonate is the natural mineral used in Natural Mineral. It was created with minimal processing and is a very pure and high quality form of mineral.

2. Some deodorants are best applied after the shower, most people apply in the morning, but i've even heard of one that you are supposed to apply right before bed! When is the best time, scientifically speaking, to apply this deodorant?

For the best results, apply at nighttime right before you go to bed, when the body is at its most natural temperature and most receptive to forming a strong barrier against perspiration. During the daytime the incidence of sweating may be a bit too much for the plug to form effectively. When applied at nighttime, the amount of sweat is very minimal and reaches the surface of the skin to interact with the active ingredient in the antiperspirant, forming a plug in the sweat gland. Reapply in the morning for additional protection.

3. Is secret natural mineral a deodorant or an antiperspirant? are antiperspirants safe? i know people worry that when you block your body from sweating you are trapping the toxins in...what are your thoughts?

Secret Natural Mineral is an antiperspirant and deodorant. Deodorants help control odor primarily by masking the underarm odor caused by the bacteria interacting with perspiration and also by reducing odor-causing bacteria. Antiperspirants help control wetness, and thereby odor, by slowing the flow of perspiration to the surface of the skin.

Reducing perspiration in the underarm does NOT affect the body's ability to regulate temperature, nor its ability to excrete substances of any kind. Sweat is NOT a significant route for eliminating toxins from the body. Toxins are eliminated mainly through urine and feces, NOT perspiration.

The FDA has approved aluminum compounds for use in antiperspirants based on an extensive safety database. The materials in Secret antiperspirants have undergone extensive safety testing and have been proven safe and effective when used as directed. For perspective, aluminum occurs everywhere in the environment. Our greatest daily exposure to aluminum is from the food and water we consume and the air we breathe. Daily aluminum intake from food and water is at least 2-50 times greater than exposure from daily use of antiperspirants.

editor's note: in accordance with the ftc regulations, please be advised that MakeupLovesMe.com attended an event and received samples of this product for possible review.

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