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the making of a perfume: a case study of coach poppy.

a new fragrance begins not with a scent in mind, but an image of the girl who will wear that scent.

in the case of coach's new fragrance, poppy, the brand was looking for a scent with a younger, whimsical twist while maintaining the iconic coach feel. words like "witty" and "fun" as inspiration for the scent. for me, it conjures a pretty young girl heading off to college in new england.

the top notes are cucumber flower petals, juicy mandarin and baby freesia buds; middle note of pink waterlily, jasmine and candied rose petals in a creme brulee accord round out the scent; and it finishes with hints of cedar, bleached sandalwood and whipped marshmallows.

considered a fruity floral the scent is distinctly girly and sexy. and while i enjoy the smell (it has many of the qualities of my beloved stella by stella mccartney), it's not quite for me, perhaps because i'm not the girl coach was envisioning in creating coach poppy.

coach poppy launched earlier this month and is available at coach stores, coach.com, and fine retailers nationwide. $60 for the 1.7 oz bottle.

editor's note: in accordance with the ftc regulations, please be advised that MakeupLovesMe.com attended a press event and received samples from this launch.

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