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sephora welcomes tokidoki to their shelves.

tokidoki, sephora's newest offering, is a makeup line inspired by the tokidoki universe of italian artist simone legno, has hit the shelves of sephoras nationwide (and sephora.com), as of may 2010. the line has a punky, youthful feel - similar to that of urban decay - and perhaps filling the niche left by hard candy's 2009 exit from sephora shelves.

tokidoki includes an impressive array of products for face, eyes, lips and even makeup tools, but where the line stands out is in it's eyeliner offerings. as a craver of glitter liners, their brillante glitter eyeliner delights me: 15 rainbow-spanning color varieties infused with either silver or gold glitter - $14 a pop. their other knockout product is the perfecto eyeliner - a liquid pen that stays put for hours - and again comes in a playful bevi of 8 colors (shown below) - for $16 apiece.

all i can say is, tokidoki, artichoki!

editor's note: in accordance with the ftc regulations, please be advised that MakeupLovesMe.com attended a press event for and received samples from this line.

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