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rimmel celebrates it's 10 year anniversary in the US.

video

in honor of their 10 year anniversary in the US market rimmel - famous for the london look - found 10 american girls to showcase their latest products -- highlights include lash maxxx mascara and sun shimmer maxi bronzer (which is chock full of shimmer).

the"rimmel 10 girls" are all in their teens and early twenties and most of them are into the arts and performing. watching them experiment with makeup - and finding the words to express their experiences is truly a treat. check them out here.

natalie, 18, from seattle is my absolute favorite. i can't get enough of this video - it reminds me of how my 18 year old self would've vlogged, if that had been possible then. enjoy, beauties!

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