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jemma kidd's i-tech liquid liner at target.

liquid liner is one of my things - i always come back to a thin, winged line along hugging my top lashes.

the unfortunate thing about liquid liners is that they tend to dry up or get goopy after a couple of months, so if you can save some beauty bucks on this frequent purchase, you should. the problem? some cheaper formulas can come out looking like faded versions of the color you see from the outside of the packaging -- i faded black line does not make the statement, "i'm audrey hepburn".

jemma kidd's i-tech liquid liner is available at target - and has excellent color payout (in 7 vibrant shades) and staying power (i kid you not when i say mine i still on from last nite). i've been having fun with covert (a shimmery teal pictured here) and aesthetic (a warm brown similar to urban decay's roach liquid liner). the catch? jemma kidd's liner is a good, but not great, price - $16, whereas urban decay's liner rings in at $18. available at target.com.

editor's note: in accordance with the ftc regulations, please be advised that a sample of the products mentioned was provided to MakeupLovesMe.com.


Heather said...

Ohh, I'm going to have to try this. Thanks for the review!

(great blog, BTW) ;)

Sara Reid said...

This is an amazing, remarkable liquid liner with one giant flaw. The product itself is awesome. Once applied, it takes a bit longer to dry than most other liquid liners. This is completely water-proof and stays put on my lash line. This liner will be great for the hot summers, swimming and nights out at the club and maybe even good for those with oily eyelids.


Penny said...

I read the reviews at Target.com and had to try it out.
WOW! People are complimenting me left and right and it's only been two days!!!
Staying power-the first day it took me 15 minutes to get it off. The second day I decided to leave some of it on-whatever the remover didn't get. I didn't wake up with raccoon eyes.
I love, love, love this stuff. I bought it with the mascara so the bottle is tiny. I'm on here looking for the larger tube.
Only thing I would complain about is the brush being a bit wide, but that is just a personal preference, I'm sure.
It really didn't take long to dry in my opinion. As I was a bit sloppy with the brush, I put it on before any of my other makeup so I could clean it up a bit without taking off foundation, etc..

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