santa monica's makeup and skincare haven, studio beautymix, finally has an east coast branch.
thursday nite i hopped down to soho to check out the new studio beautymix, located within the korres store at 110 wooster street. founder robin coe-hutshing travels the globe and hand-selects the items featured in the store - so you get the best products and by the best brands. this detailed selection leads to a more relaxing shopping experience than one has picking over the more generic offerings of say, sephora. i saw some of my absolute favorites at studio beautymix - like lip venom, kai and memoire liquide - and i didn't see anything i've tried and hated.
bonus for those of you on neither coast, they are now offering their stock online at studiobeautymix.com.
editor's note: image shown is of the santa monica location.