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choose swac by purple lab for breast cancer awareness.

breast cancer awareness gets a lot of press in october. which is great in october, but what about the other 11 months of the year?

that's purple lab's s.w.a.c. (sealed with a cure) is my #1 breast cancer awareness month pick. this gloss benefits the triple negative breast cancer foundation not just in october, but anytime you buy it. the plan is to add a new color each year to the s.w.a.c. line, each one named for a woman who has lost her battle with breast cancer.

the inaugural shade is a gloss called nancy - a pink-tinged beige with gold flecks. filled with feel-good vanilla, nancy has a bonus aromatherapy effect. $18.50 at b-glowing.com.

nancy was a friend of the women who started the triple negative breast cancer foundation, and her struggles with this disease inspired her friends to work on raising awareness. triple negative breast cancer is a very aggressive strain and it targets younger women. to learn more about this disease and foundation click here.


halieb said...

i have to say- i tried the gloss and it's AMAZING!! it's got a cake-y smell and it feels really soothing on my lips. not sticky like a lot of other lip glosses i've tried.

it is definitely my new cold weather gloss!

Anonymous said...

Ahh! Girl we love that you love SWAC, and of course so much appreciate your support of Breast Cancer Awareness month!

Keep rockin' those pink lips!

Creatrix of Purple Lab

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