bringing a playful dose of drama, illamasqua is sephora's newest u.k. import (see also, lauren luke).
though still a british baby (the brand is less than a year old), illamasqua has crossed the pond. it is currently being sold in the u.s. exclusively at the new sephora at times square and sephora.com.
the brand boasts a full collection of innovative false lashes, intense lipgloss in the hottest of pinks and corals, and nail varnishes in shades so bright their past lives must have been in the '80s (see rare, their neon yellow, for a visual aid). they also have a product called liquid metal which comes in two shades - enrapture (metallic copper) and solstice (metallic gold) that looks as though it alone warrants a trip to times square.
get acquainted with the new brits on the block at sephora.com.