i have to say, while i may have mocked their over the top advertising, i've always admired axe on two fronts:
- the commercials may push the envelope, but they are also clever and innovative. sometimes after viewing one, i've been on verge of buying their product, to test if women walking down the street really would find me irresistible (or does that only work when men use it?)
- they fill a niche. men don't want to use women's bodywash/shampoo/etc, but apparently, they do want to groom themselves.
axe instinct available in deodorant bodyspray ($4.99), antiperspirant ($4.99), deodorant stick ($4.99), and shower gel ($3.99) at most mass food and drug stores.
check out the commercial below, it's not as provocative as previous axe ad campaigns, but still captures a boyish cuteness. monday morning thoughts, beauties?