avocate is a skincare line centered around avocado oil. why, you ask? because, apparently, avocado oil increases collagen. the line is also mostly organic and cruelty free. as owner stefanie morris likes to quip, she's "the brand's only guinea pig".
economic crisis bonus: 3 of the 4 products in the line are under $20! since the collagen intensive eye repair is only $18, i'm using it as a face cream.
i've been using it a week, and i have to say, my forehead lines look fantastic (read: invisible, that is how i like them to look). plus, it doesn't smell like avocados, or much of anything really.
visit www.morrisorganics.com to explore the line.