profound beauty's structure luxe cream

profound beauty's structure luxe cream ($35.00) is called "liquid gold" by stylists because of it's incredible styling memory. it's is a modern version of a classic setting lotion used to create glamorous body, waves, and curls.

i've got the super-straightest hair in all the land -- so finding a product that really pumps volume and holds for hours is a challenge - but after hearing the hype, i wanted to give structure luxe cream a try. this product seriously gave me the best blow-out of my life. all you have to do is apply a quarter-sized amount to hair and blow-dry upside down with a round brush and va-vavoom!

profound feauty is available online at www.profoundbeauty.com and in nyc at the yves durif salon in the carlyle hotel.