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olay professional pro-x.

the oldest question in beauty is, and always will be, is there a drugstore anti-aging regime that works at well as a $300 cream?

well, olay's newest line, olay professional pro-x has done the studies and proved that it's not only as effective in reducing and preventing wrinkles as the most expensive creams on the market, it rivals the prescription stuff. in 28 days, the wrinkles of participants in a clinical trial were measurably smaller.

the line is unarguably more expensive than a typical drugstore line - with most products at the $41 dollar mark, but when you compare that to a cream that is well over $100 -- the choice is clear. if you want to dip a toe before jumping in the pool, i recommend the $61.50 starter kit to see if this line is a match for you.

i've been playing around with the line myself, and well it doesn't have the luxorious smell of my favorite exorbitantly priced creams, it is a formible moisturizer, and i'm hoping, wrinkle preventer.

the line includes age repair lotion with spf 30, wrinkle smoothing cream, hydra firming cream, deep wrinkle treatment, eye restoration complex, and discoloration
fighting concentrate. available at target.com.

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