elgydium is the leading toothpaste in france and it used to only be sold in elite boutiques here in the u.s. but recently this simple-chic packaged french toothpaste, along with the accompanying elegant toothbrush line, has gone mainstream stateside. cvs has this line, beauties! c-v-s! better yet, the recommended retail price is $9 a tube, $5 for brushes.
when your mom or daugther sees this in her stocking tomorrow morning she'll think you splurged on this french rarity -- little does she know you picked it up on christmas eve nite -and at a recessionista price to boot!